I love riding with Uber, but mainly because I can. Taxi services in Poland, where I live, are rather cheap. Still, Uber is much cheaper and better than other similar services in the area. In addition, most of the drivers speak English. How can a taxi company have such good service and still be at a more comfortable price level?
Here is a thought: Have you ever cringed at the high prices of storage devices and went for a cheaper alternative? Many I know have done this, myself included, and of course regretted it after they lost their family photographs.